Flex Alert Campaign

Digital Illustration, Character Design, Background Design

Campaign for the Southern California Edison Company. This fun set of characters and the colorful environments became the ingredients to produce a :30 sec TV spot and a series of short form content for broadcast, streaming, online and social.
Series of charming and colorful characters that represent the diversity of the people of California

Directed by: Aradhana M. Bejarano
Producer: Tola Rogalski
Design: Camilo Bejarano, Ira Derenskaya, Sara Mengual, Megan Pelto & Aradhana M. Bejarano
Animation: Pedro Mafra, Pavelas Laptevas, Ricardo Mendes, Alex Covella & Vishal Varghese

CLIENT & AGENCY

DDB San Francisco and Southern California Edison Company

ANIMATION STUDIO

The Little Labs

WEBSITE

thelittlelabs.com

2021